You’re invited! Join us for the East Bay Rental Housing Association’s 5th annual trade Expo! To find out more click here.

“Whether you are an individual seeking private representation or a national corporate entity, you will receive the same personalized care and consideration consistent with our small firm values--to fiercely advocate on your behalf in pursuit of your goals. ”
You’re invited! Join us for the East Bay Rental Housing Association’s 5th annual trade Expo! To find out more click here.

Rental property owners want managers who are keeping up with the latest trends and keeping their eyes peeled for ways to help their clients prosper. One of the ways you can impress them is by being the “conduit” of news about lucrative opportunities in today’s fast-changing economy. You can call them about the latest industry news. Give them some ideas on how they can take advantage of today’s real estate and financial trends. Impress them with your creativity and business acumen.
Many property managers are using emails and online “newsletters” to highlight what’s happening in the rental property market and the latest trends in interest rates and financing. Mortgage Rates are Falling and Mortgage Default Rates are Rising: “Carpe Diem!” Fixed mortgage rates fell to the lowest level in six decades for the second straight week. But few Americans can take advantage of the historically low rates because they are unable to qualify for new loans or refinanced mortgages. Freddie Mac said on Thursday September 15th that the average rate on the 30-year fixed mortgage fell to 4.09 percent this week, down from 4.12 percent. That’s the lowest rate seen in 60 years, going all the way back to 1951. The average rate on the 15-year mortgage, a popular refinancing option, fell to 3.30 percent from 3.33 percent. Economists say it is likely the lowest rate on the 15-year ever. Mortgage rates tend to track the yield on the 10-year Treasury note. Worries over Europe’s debt crisis are pushing investors to shift money into safe Treasuries, forcing the yield lower.
Let your clients and any qualified residential rental property investors that now is the best time ever to find new financing on homes to buy. If they have existing mortgage loans that are at higher rates or loans that are about to expire, recommend some eager lenders in your area who will help them take advantage of these record low interest rates. Some lenders are very motivated to offer financing in areas where the number of people needing affordable rental housing meets or exceeds the current supply. Many of these lenders are lowering and even waiving the loan charges and origination fees.
Today we learned that default notices sent to delinquent U.S. homeowners surged 33 percent in August from the previous month. Why is that important? Because it’s a sign that lenders are speeding up the foreclosure process after almost a year of delays, said RealtyTrac Inc. (http://www.realtytrac.com/trendcenter/trend.html).
California, Florida and Michigan were leading the nation in foreclosure activity as of the end of August. Nationwide 1 out of every 570 housing units received a foreclosure filing in August 2011. So the number of dislocated, former homeowners continues to increase. Their income may still be adequate though, and they’ll be looking for affordable rental housing.
Lenders seized 64,813 properties in August, a 4 percent decline from the previous month and a 32 percent slump from a year earlier, according to RealtyTrac. However some industry analysts are predicting that the jump in default notices means repossessions will probably increase in coming months as more foreclosures are processed. Some incredibly good “deals” on houses and duplexes appear to be growing in number around the nation.
Let your owners know this is “the best of both worlds”—low buy-in prices and record low interest rates with many motivated lenders. That’s a “perfect storm” for increasing your client’s rental unit inventory, and increasing your income. Meantime you’re owner-clients will realize you’re the “heads up” property manager who’s looking for ways to keep them prosperous and their rental income expanding.

September 30th, Governor Jerry Brown signed legislation that will allow Californian apartment dwellers to display political signs on their windows and balconies.
Current legislation, however, still specifies that residents of condominiums and mobile home parks may post signs only under the authorization of the landlord.
To read more, click here
1) Create a way for applicants to apply online. The technology to do this is already exists and some better, faster options are on the immediate horizon. When you advertise your listings, highlight how the application process is simple and fast, and give them a link or web address. To learn more yourself I suggest you check out the following: http://www.appfolio.com/property-management/online_rental_application
2) Spread the word with shameless enthusiasm. Often with the good intention of looking professional or being overly concerned with appearing desperate, we narrow our solicitation strategy. From Craigslist to Facebook to LinkedIn to your local media’s online services, there are many ways to attract applicants. Consider some inexpensive advertising, but try and think outside the box. A good example is to advertise with companies that give free information, have millions of “page views” and “unique visitors” per month, and know how to use the internet to attract “eyeballs” and brand yourself online. A trusted source that I’m aware of can be found at www.maps.com/Advertising. Contact them and see what kind of special promotional offers they currently have available.
3)Create some strategic alliances with realtors, credit unions and independent merchants in your area who need your help. Find creative ways to “cross-promote” and incentivize them to keep their ears open or post “for rent” notices in their stores and offices. If you’ll help other businesspeople in your community to reach their goals, they’re likely to want to help you reach yours. Along the way you’ll learn more creative ways to fill those vacancies and make your management business more profitable.
4)Contact all your existing residents and sponsor a resident referral program. For example, offer a $30, one-time rent reduction for every qualified (you set the criteria for what constitutes qualified) referral who fills out a rental or lease application. You may also want to offer a one-time, one-month-only rent credit if your existing resident refers a potential renter to you and that referral actually signs a rental agreement and moves in.
Original article from PropertyManager.com (2011)